Market Evidence
~$1B
Global AI-in-sport market 2024
Janus Henderson Investors
~$2.6B
Projected AI-in-sport 2030
MarketsandMarkets
20.7%
UK sports tech CAGR 2024–2030
Sports Insight / SoccerWares
89%
Sport execs expect AI to transform operations
WSC Sports 2025
Governing Body Evidence
RFU / England Rugby
Mandatory Mental Health Medical Leads and league-wide Mental Wellbeing Monitoring programme introduced across Premiership Rugby following Cardiff Metropolitan University research with 691 players
British Psychological Society (Oct 2025)
Calling for FA, Premier League, and EFL to fund mandated psychological monitoring in all professional academies — identifying a postcode lottery for mental health support
Premiership Rugby
Mental Health UK named as official charity partner for 2025/26 and 2026/27 seasons — the first official Premiership Rugby charity partner
RocheMartin / England Rugby
Neil Craig, High Performance Manager, England Rugby: EI is one of the most important characteristics of functional leadership in sport